Our environment seems to be out of balance.

Population growth and industrialization have come at an environmental cost. In an effort to satisfy our ever-expanding needs, we have relied on an increased use of synthetics to boost production and address the management of our environments. Many of these practices have had unintended consequences and the results are adverse effects on our outdoor and indoor environments.

Synthetic fertilizers pose a high risk to human health and to the safety of our ecosystem.

Excess mineral runoff from synthetic fertilizers has polluted 39% of the nation’s water supply; communities struggle with toxic Harmful Algal Blooms (HABs) plaguing water habitats.

Our food supply is disrupted by a growing number of food recalls caused by deteriorating soil conditions, contaminated water, and pathogens.

Indoor air and surfaces carry and help spread viruses, drug-resistant bacteria, and mold.

Pure Future is a company that has identified the positive affect algae has on terrestrial crops and developed a proprietary blend of freshwater microalgae, macroalgae and cyanobacteria that can be used as a micro bio stimulant soil amendment.

Pure Future has invested into a unique closed photobioreactor that utilizes all natural and organic nutrients to grow the highest quality algal biomass for use in its proprietary blends.

Pure Future’s proprietary blends are safe to handle and use. The algae used in our blends are also used in nutraceutical and pharmaceutical blends.

Pure Future’s Algae is:

  • Grown in closed photo bio reactor systems with filtered air, water, CO2 and nutrients.
  • Shown to help mitigate cancer and inflammation in human studies.
  • Available today and in commercial quantities

We are developing specialized mixes of algal products for specific crops and applications. These products will take all the benefits of our current product line and enhance the offering to provide enhanced crop yield, crop protection, and predator and scavenger resilience.

The Future Is Looking…. PURE!

Some synthetic fertilizers can contain over 3X the amount of nitrogen and phosphorus that plants need. The impact of excess nitrogen and phosphorus includes:

  • The overgrowth of cyanobacteria, also known as blue-green algae in water systems, which produce toxins (cyanotoxins) that are harmful to people’s health and can kill fish, mammals and birds. When the density of such harmful organisms leads to the presence of scum on the surface or discoloration of the water, they are known as harmful algal blooms (HABs)
  • Hypoxia (when water has dissolved oxygen concentrations too low to support fish and other important animal species) – hypoxia is strongly linked to the decomposition of large amounts of organic matter (i.e., from algal blooms)
  • Nitrate in groundwater systems is of concern as concentrations greater than 3 mg/L generally indicate contamination.


An Alternative and Amendment to Healthy Soil Exclusively Grown for Purus, by PureFuture

Research has demonstrated that living cells of microalgae as a soil additive return nutrients to the soil, improve soil fertility and boost plant growth. Our proprietary blend of microalgae, grown in our custom photobioreactors, combined with Purus water, are all part of our exclusive process. Pure CV-50 algae is a compelling alternative to chemical fertilizers in our food supply.

Studies and tests have found the following benefits of CV microalgae as a soil additive:

  • ​Improved plant absorption of growth nutrients, amino acids.
  • Healthy soil acidity and pH levels; lower soil salinity.
  • No excess minerals to harm the ecosystem.
  • More water retention, so less watering needed.
  • Better crop yield (30%+ higher) and longer shelf life.
  • Weed and pest resistance.

Why algae?

All Natural, Organic & Sustainable.

Algae uses harmful environmental components like CO2, Nitrates, Phosphates and Potassium and grows a high value protein. Residual waste is clean water and oxygen. Algae is EARTH friendly.

Algae used in Agronomy is one of the best opportunities for future farming

Microalgae are able to produce biomass that are used in different sectors. Microalgae contain high levels of macronutrients and micronutrients essential for an optimal crop growth and development. Moreover, microalgae showed to have potential application as bio stimulants and biofertilizers.

The use of microalgae in agriculture productions, especially as micro bio stimulants and/or micro bio fertilizers, is becoming more accepted as the data shows significant benefits in crop quality and crop yields, reduced exposure to predators/pests, reduced costs and all natural/organic sourcing.

Pure CV Algae in Custom Photobioreactors (PBR)

How Does Algae Enhance Plant and Crop Growth ?

Amino acids and phytohormone are found in all algae based micro bio stimulants and micro bio fertilizers . Microalgae biomass contains micro- and macronutrients, particularly Nitrogen (N), phosphorous (P), and potassium (K), and as a result is often used as an organic slow-release supplement. Analysis of Arthrospira spp. dry biomass revealed that it contains 6.70, 2.47 and 1.14% on dry base of N, P and K, respectively, while, the calcium (Ca) content in the microalga is relatively lower than the other minerals. In addition, some studies revealed that lead (Pb) is totally absent in Arthrospira spp. biomass, which is a good indicator for the safe use of Arthrospira spp. as a plant growth promoter

Many studies indicated that microalgae contains plant growth-promoting substances such as auxins, cytokinin, betaines, amino acids, vitamins and polyamines

Protein hydrolysates are also included among the active ingredients of plant bio stimulants, and their use in a foliar spray application enhances the biological activity in crops growth and development. Microalgae contains also amino acids that are a well-known bio stimulant with positive effects on plant growth and crop yield. Moreover, amino acids can contribute to mitigate the injuries caused by abiotic stresses.

Microalgae can contain polysaccharides (such as β-glucan) that are involved in the improvement of plant growth. These compounds seem to interact with leucine-rich repeat membrane receptors that can activate mechanisms leading to the regulation of several genes involved in the cell expansion.

What Other Components and Affects Does Algae Have On Plant Growth / Agronomy?

Abscisic acid regulates seed maturation and stress responses in plants. Moreover, it was found to function as a stress molecule also in cyanobacteria (A form of macro algae). High abscisic acid levels reduce ethylene synthesis that inhibits auxin transport and biosynthesis.

Abscisic acid and cytokinin are regulators of the cellular response to abiotic stresses. In microalgae, biosynthetic pathways of abscisic acid and cytokinin are up- and downregulated, respectively, upon an N deficiency.

Gibberellins regulate seed germination, stem elongation, leaf expansion and flower and seed development. Gibberellins and auxins act synergistically, and gibberellins levels are positively regulated by auxins.

Brassinosteroids are recognized as a new class of compounds having a dual function, acting as growth-promoting hormones, and having a role in protecting against abiotic stresses. Brassinosteroids have a synergistic effect with auxins, an additive effect with gibberellins and they also increase ethylene production.